We have already given you the lowdown on what Pinterest is and how to get in on the action. But if you are not interested in having Pinterest as your new hobby here is how to make it work for your business?
1. Make sure your product suits the Pinterest platform.
Fashion, interiors, art, cookery and design feature strongly on Pinterest. If you don’t have a visually appealing product you will find it difficult to get Pinterest working for your business. Bad photos of good products will not gain any traction on Pinterest so ensure that your product shots are of high quality. Make sure your customers are on Pinterest -
While Pinterest has a growing following it still does not have the critical mass of more established platforms like Facebook. unfortunately your Pinterest account cannot be liked to your Facebook Page so that pins show up automatically in your Facebook Page news feed. At the moment you have to do it manually, creating a facebook album “called best of Pinterest” and updating it consistently is the best way I have found of doing this.
If you want to take this a step further companies have benefited from adding a Pinterest tab to their Facebook page. This allows followers full access to their Pinterest boards without ever leaving Facebook. Lowes, a chain of hardware stores in the states have done this to great effect.
3. Soft Sell – Real life rules apply on Pinterest too.
Don’t bore your friends or followers with a steady stream of self promotion. As it real life this only causes people to avoid you like the plague. As with other social media platforms aim to engage or inspire your followers and they will be more receptive to the odd self promotion pin.
4. Add a “pin-it” button to your site.
By adding a “pin It” button on your pages on your site, every single one of your pins will include a link back to the source. However, these are no-follow links and cannot be used to directly impact your Seo strategy. yet, they still provide marketing value because they allow pinners to encounter your content and visit your pages in just one click.