Do you have a blog for your business? Blogging on a regular basis is a brilliant way to enhance your marketing efforts, drive traffic to your site and attract more potential customers. In fact, B2B marketers that use blogs receive 67% more leads than those that do not. Whether your blog is solving a problem for your customers or providing fresh insights into your industry, it is benefiting your business. Here are five ways that blogging can help your business:
1. Drive traffic to your website
Each time you publish a blog post, you are adding fresh content to your website. Search engines love fresh content. By blogging regularly, you are providing Google and other search engines with new content to index. Every new indexed page is another opportunity to increase your visibility on search engine results pages and drive traffic to your website through organic search.
2. Connect with potential and existing customers
Now that you have traffic coming to your website through your blog, you have an opportunity to connect with your site visitors. This can be achieved by asking your readers questions at the end of your posts or by allowing comments and feedback. By opening up a conversation in this way, you can create a rapport with your audience and gain valuable insights into what your customers are looking for. Including a call-to-action in blog posts can also help to convert your traffic into leads.
3. Establish your business as an industry leader
By sharing expertise on your blog, you can position yourself as a subject area expert. The best business blogs answer common questions that their readers have. If you're consistently creating content that's helpful and informative for your target customer, it will help build trust and establish you as an authority in the industry. This can ultimately lead to higher customer conversion rates. This is particularly important for small businesses seeking to gain credibility in order to compete with larger companies.
4. Promote your brand
Blog posting allows you to show a personal side of your business that potential and existing customers may not see through standard marketing techniques. Blogging gives your audience a sense of the values, vision and personality of your company. By engaging people through your blog, you can make real connections between your brand and your customers.
5. Create opportunities for content sharing
Blogging also helps increase your presence on social media and expose your business to a wider audience. Every time you publish a blog post, you create an opportunity for your readers to share your blog with others on social networks. Whether it's via Twitter, LinkedIn, Facebook or Google+, it's free marketing which further validates you as a credible business.
How we can help
Are you interested in creating a blog for your business? We can guide you towards creating and maintaining an engaging and informative blog. For further advice on the important role of blogging in your digital content strategy, contact us today.
